What she covers
Reading the fine print
Bonus terms are where the real story lives. Cayden's coverage starts there and branches out into the wider industry.
Bonus comparisons
Side-by-side breakdowns of welcome offers, free spins and reload bonuses across online casinos.
Terms & conditions
Plain-language readings of max-bet rules, deadlines and the clauses that trip players up.
Wagering requirements
What a playthrough requirement really costs, worked out before anyone deposits.
Industry coverage
Regulation and industry developments explained for Canadian readers.
By the numbers
Cayden Baldwin, in brief
Her profile
In her own words
I trained as a journalist and spent my first years as an SEO content writer at a digital marketing agency in Vancouver. Then I moved into iGaming and kept the habit that matters most: read every clause, and explain what it means for the person accepting the offer.
Books
Three books on reading closely
On bonus terms, on covering the gambling industry and on writing for search without misleading anyone. All three are written in English.
Off the page
Beyond the byline
Indoor climbing
Several evenings a week at the climbing gym: another exercise in reading a route before committing to it.
True-crime podcasts
A long habit that overlaps with the day job more than she expected: following a claim back to its source.
